Dubs Clarke
Back to design
A logo and portfolio site for a makeup, hair and beauty artist, built so the work does the selling.
Skill is easy to see and hard to describe.
Chan works across makeup, hair and beauty for a wide spread of occasions. Written service lists flattened all of that into the same few words, and the personalised approach that clients actually book her for was invisible.
So the site leads with results. Before and after transformations sit at the front, arranged so a visitor can find work close to the occasion they are booking for, and the detail follows once they are already convinced.
A clean, elegant frame that stays out of the way of the photography.
Service descriptions that state what is included and how it is tailored.
The biography sits beside the work it explains, so the artist is never a stranger.
A gallery of past work that is quick to scan and grouped by occasion.
Potential clients now arrive knowing what they are booking.
The site shows the body of work and the care behind it, so first contact starts with a specific request rather than a general enquiry. That is the whole point of a portfolio site for a service business.